Approach

Odyssey has a creativity and tenacity that has resulted in 4 world driving records and long-standing appearances in the Guinness Book of Records. Our attention to detail and relentless search for the slightly eccentric have earned our programs awards for creativity and continue to be used as benchmarks by which the participants judge other product test drives and drive events.

Motoring events with a twist are Odyssey’s specialty. Our unique approach and remarkable background open the doors to out-of-the-ordinary opportunities in finding the right roads and the right places for participants to stop, stretch their legs and their experience while mingling with local people who are involved in the event for the sheer fun of it.

DURING DEVELOPMENT OF A VEHICLE LAUNCH, ODYSSEY INTERNATIONAL:

sources engaging, off-the-beaten-track locations around the world
provides liaison with chosen hotels and overnight accommodations
sources a variety of roadways that feature the best of that particular region so that the participants experience the country in a diverse and distinctive fashion
sources stimulating points of interest along the designated route in keeping with the image and attitude of the vehicle and the target audience
conceptualizes and finds entertaining en route activity options
sources roads that demonstrate to the participants the key features of the product in question

DURING EXECUTION OF THE PROGRAM, ODYSSEY INTERNATIONAL:

manages all program logistics
manages all on-site vehicle movement and support logistics
designs and produces customized routebooks that clearly communicate the designated route as well as incorporate intriguing, quirky facts about the region
coordinates all equipment, support and event staff logistics
provides certified paramedic and vehicle technician staff