Services and Programs

Special Projects > 2002

Odyssey’s special projects are missions of a different nature, not just an effort to beat the clock and end up in the record books, but projects with diverse and unique objectives.

Baja Multiple Choice Adventure (2002)

To introduce the 2003 Subaru Baja to lifestyle journalists, Subaru of America asked Odyssey to put together a program that would challenge not only the vehicle but the participants as well.

We designed an overland trek that took participants from the desert to the surf – Las Vegas, Nevada to Morro Bay, California in 3 days. Participants were treated to a variety of road and driving conditions across vastly diverse terrain ranging from arid desert and craggy mountains to Sequoia forests, wild canyons and fragrant farmlands.

The Multiple Choice Adventure also included: clinging to the side of a rock face by fingertips, an awesome 4,200-foot descent down the side of a mountain (on 2 wheels!) and getting friendly with the California surf.